I want to personally apologize to all BoroughCon.com visitors who were put off by yesterday’s post about Alexa rankings.
So many of you have become daily visitors to this site, and so many of you daily visitors had evidently spread the word to your friends. For that, the entire BoroughCon team is grateful and humbled. The last thing in the world we wanted to do was impose upon what we considered, at this end, to be our budding friendship.
That’s why I’d like to say I’m sorry for any bad feeling that post might have caused. It was presumptuous of me to post it, and I hope you can forgive me.
I doubt there was anything objectionable about the post itself. It was a pretty dry, data-driven piece about which major pop culture expos have the most visited web sites. Not everybody is going to be interested in that, but I don’t see how anyone could be offended by it either.
What was offensive to many was the way it was presented.
It was posted as part of our “Premium Content” section. And I suppose we haven’t explained what that means well enough and often enough.
Most of our stuff — blog posts, reviews, the event listings in the “Nerd Yorker” calendar — is offered to you for free for its entertainment value. We also provide you at no charge, for obviously self-serving reasons, updates on how BoroughCon is progressing in terms of guests, vendors, artists, sponsors and programming.
Premium content, though, consists of posts that have more business value than entertainment value. If you’re a comic book publisher, you might want to understand copyright law a little better, and members of BoroughCon’s leadership team have the experience, skill and willingness to explain it clearly. If you’re new to the game of being a featured guest at fan conventions, you might want to pick the brains of people who have negotiated contracts for such services on what you can reasonably ask for — and what you’d be remiss if you didn’t demand. If you’re a con-runner, you might want to know more about management, funding and social media marketing — and if there’s a fellow con-runner who’s an MBA with years of IT consulting experience, he might have something worth listening to.
We don’t ask for money. All we ask for is subscription. That means your email address — not even your name or any other identifier — just your email address. If you value this kind of Inside Baseball, then let us know how to contact you and let us send you our weekly newsletter. That’s all.
And if you don’t, for whatever reason, no problem. We hope you continue to enjoy our free content and, more so, look forward to meeting you at BoroughCon over Memorial Day weekend. We’re not Big Brother. But we want to be — and to be known as — the convention team that best understands the data and the technology as well as the needs of vendors, artists, guests and attendees.
And if you choose not to share your email with us, we understand. Lots of people on the Web — particularly those who recently came our way via Reddit — prefer to remain anonymous. We respect that.
We respect your choice.
We respect you.